What is a Ballot Test poll?

A ballot test poll, also known as a "trial heat" poll, is a survey that asks respondents to choose between specific candidates running for a particular office, as if they were voting in an actual election. This type of poll is designed to simulate the voting process, providing a snapshot of how the candidates might fare against each other if the election were held today. Ballot test polls can offer insights into the current standings of the candidates, voter preferences, and the potential outcome of the election, helping campaigns to adjust their strategies and focus their efforts where needed.

Example

Question	Date	Sample Size	Result
If the presidential election were held today, who would you vote for: Candidate A or Candidate B?	July 2024	1,200	Candidate A 52%, Candidate B 48%
In the upcoming Senate race, would you vote for the incumbent, Senator X, or the challenger, Candidate Y?	June 2024	900	Senator X 47%, Candidate Y 50%, Undecided 3%